Schema Markup Generator

Schema markup, also called structured data, is a special vocabulary you add to a page so search engines can understand exactly what your content is: an article, a product with a price, a local business with opening hours, or a set of frequently asked questions. Pages with correct schema can earn rich results, the enhanced listings with stars, prices and expandable FAQs that stand out in search. Our free schema markup generator creates clean JSON-LD, the format Google recommends, for the most useful schema types, without you writing a single line of code by hand.

Quick Answer: Choose a schema type (Article, FAQ, Product, Local Business or WebPage), fill in the fields, and the generator outputs valid JSON-LD you can paste into your page or SEO plugin.

Free Online Tool

Pick a type, fill the fields, copy valid JSON-LD.

Schema type

Table of Contents

How to Use the Schema Markup Generator

Select the schema type that matches your page from the dropdown.
Complete the fields that appear: headline and dates for an article, questions for an FAQ, price and availability for a product.
For FAQ schema, add as many question and answer pairs as your page actually shows to visitors.
Review the generated JSON-LD in the output box and check the values are accurate.
Copy the code and paste it into your page HTML, your theme’s header/footer injection area, or your SEO plugin’s schema field, then validate it with Google’s Rich Results Test.

Key Features

Five high-value schema types: Article, FAQ Page, Product, Local Business and WebPage.
Dynamic forms that only show the fields relevant to the type you picked.
Dynamic FAQ builder: add or remove question-and-answer rows as needed.
Output is standards-compliant JSON-LD with proper escaping, ready to deploy.
Product schema includes offers with price, currency and availability for rich snippets.

Best Practices and Tips

Only mark up content that is visible on the page; hidden schema that describes things readers cannot see violates Google’s guidelines.
Keep FAQ answers identical to the text shown on the page, and limit each answer to a short paragraph.
After publishing, run the URL through Google’s Rich Results Test to catch typos and missing required properties.
Use your SEO plugin for site-wide schema (Organization, breadcrumbs) and this generator for page-specific types it may not offer.

Common Mistakes to Avoid

Adding review stars or ratings you invented; fake review schema is a common cause of manual penalties.
Marking up a page as a Product when nothing is actually sold on it, which makes the rich result ineligible.
Forgetting required fields like the article’s publish date or the product’s price, leaving the schema invalid for rich results.

Frequently Asked Questions

What is JSON-LD and why use it?

JSON-LD is a script format for structured data that sits in its own block, separate from your visible HTML. Google recommends it because it is easy to add, remove and maintain without touching the page’s design markup.

Does schema markup guarantee rich results?

No. Schema makes your page eligible for rich results, but Google decides whether to show them based on quality, relevance and its own display rules. Correct schema improves your chances; it is never a guarantee.

Can I add more than one schema type to a page?

Yes, pages commonly carry several types, for example an Article plus an FAQ plus breadcrumbs. You can combine them in one script as an array or use separate script blocks; both approaches are valid.

Is FAQ schema still worth adding?

Google restricted FAQ rich results mainly to government and health authority sites, but the markup still helps other search engines and AI assistants understand your Q&A content, and it costs nothing to include when the questions are genuinely on the page.

How do I test my schema after adding it?

Use Google’s Rich Results Test or the Schema Markup Validator at validator.schema.org. Paste your URL or the code itself, and fix every reported error before considering the job done.