Rami Baitiéh, the Chief Executive Officer of Morrisons, is more than just a business leader—he’s someone who brings a global perspective, a strong sense of discipline, and a deep commitment to making a difference. With an impressive background that spans military service, international business, and a passion for diversity and inclusion, Rami is a leader who’s truly making his mark. This article takes a closer look at who Rami Baitiéh is, what he stands for, and how he’s steering Morrisons toward a brighter future.
Rami Baitiéh Role at Morrisons: A Fresh Approach to Leadership
Leading Morrisons with Experience and Vision
Rami Baitiéh stepped into the role of CEO at Morrisons with a wealth of experience from around the world. His leadership style is straightforward and hands-on, focusing on making operations more efficient and improving the customer experience. Since joining Morrisons, he’s been working hard to ensure the company stays competitive in the tough UK retail market. Thanks to his guidance, Morrisons has not only held its ground but has also improved its reputation for quality and service.
From the Military to the Boardroom
Before his time in the business world, Rami served as a Colonel in the French Air Force and Space Reserve. This military experience has shaped his approach to leadership—bringing discipline, strategic thinking, and resilience to the table. These qualities have helped him navigate complex challenges and lead teams with confidence and clarity.
A Mentor to Future Leaders
Rami Baitiéh doesn’t just lead at Morrisons; he also takes time to mentor the next generation of leaders. He’s an official mentor at prestigious universities like Oxford, Cambridge, and IE. Through these roles, he shares his insights and experiences, helping students prepare for their careers in the global business environment. His commitment to mentoring shows his dedication to shaping future leaders who can make a difference in the world.
Active on Boards and Advisory Roles
Beyond his work at Morrisons, Rami is involved with several important organizations. Since September 2020, he has been on the Board of Directors at the Trade Institute in France, where he helps guide the future of trade and commerce. He’s also a board member of LEAD Network, an organization that promotes diversity in leadership roles. These roles highlight Rami’s passion for advancing diversity and making a positive impact on business practices.
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Rami Baitiéh’s Passion for Diversity and Inclusion
Championing Inclusion and Diversity
Rami Baitiéh is a strong advocate for diversity and inclusion, not just in words but in actions. He sponsors several associations dedicated to these causes, working to create an environment where everyone has a fair chance to succeed. For Rami, diversity isn’t just a box to tick—it’s about building a culture that values different perspectives and experiences. At Morrisons and beyond, he’s making sure that inclusion is at the heart of what he does.
International Business Leadership
Before leading Morrisons, Rami had significant roles in international business. He was the President of the Franco-Taiwanese Chamber of Commerce, where he played a key role in fostering business ties between France and Taiwan. He also served as the President of the French Foreign Trade Advisors in Argentina, where he helped strengthen economic relationships between France and Argentina. These experiences have given him a deep understanding of global business, which he now brings to his work at Morrisons.
Rami Baitiéh’s Vision for Morrisons
Focusing on Operational Excellence
Rami Baitiéh believes that the key to Morrisons’ success lies in operational excellence and putting customers first. His vision for the company is clear: by streamlining operations and focusing on what customers want, Morrisons can continue to grow and thrive. He’s also leveraging technology to make processes more efficient, ensuring that Morrisons stays ahead in a competitive market.
Commitment to Sustainability
Sustainability is a big part of Rami’s vision for Morrisons. He knows that today’s consumers care deeply about the environmental impact of their purchases. Under his leadership, Morrisons has taken meaningful steps to reduce its carbon footprint, source products sustainably, and minimize waste. Rami is determined to make Morrisons a leader in sustainability, setting an example for others in the industry.
Investing in People and Communities
Rami Baitiéh understands that a successful company is built by its people. That’s why he’s focused on investing in the development of Morrisons’ employees, ensuring they have the skills and motivation needed to succeed. But his commitment doesn’t stop at the company’s doors—Rami is also dedicated to supporting local communities. He’s led initiatives that give back to the areas where Morrisons operates, reinforcing the company’s role as a positive force in society.
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Conclusion
Rami Baitiéh’s leadership at Morrisons is more than just a job—it’s a mission to make a difference. From his military background to his international business roles, Rami has shown a consistent dedication to excellence, diversity, and sustainability. Under his guidance, Morrisons is not only thriving but also setting new standards in the retail industry. As he continues to lead with vision and integrity, Rami Baitiéh is leaving a lasting impact on both Morrisons and the broader business community.
