Joe Wicks, widely known as “The Body Coach,” has transformed the fitness industry with his infectious energy, accessible workouts, and practical nutrition advice. As of 2025, Joe Wicks’ net worth is a topic of fascination, reflecting his journey from a personal trainer to a global fitness icon. This article dives deep into his biography, career, financial growth, and more, providing a detailed, SEO-optimized exploration of Joe Wicks’ net worth in 2025, including his income sources, assets, and future prospects.
Complete Biography & Background
Joe Wicks’ rise to fame is a story of grit, passion, and innovation. Below is a comprehensive look at his personal and early life.
Full Name, Date of Birth, and Place of Birth
- Full Name: Joseph Trevor Wicks
- Date of Birth: September 21, 1986
- Place of Birth: Epsom, Surrey, England
- Age (2025): 38 years old
- Height: 5 feet 8 inches (1.73 meters)
Family & Early Life
Joe Wicks grew up in a working-class family on a council estate in Epsom, Surrey. His upbringing was marked by challenges, including his parents’ struggles with mental health. His father, Gary Wicks, a roofer, battled heroin addiction, while his mother, Raquela Mosquera, a social worker, dealt with severe OCD. Despite these hardships, Joe maintained close relationships with both parents and his two brothers, Nikki and George Wicks.
- Key Influences: Joe’s father’s ambition to become a yoga teacher and his mother’s dedication to social work instilled a strong work ethic.
- Childhood Struggles: Growing up on a diet of junk food, Joe was motivated to pursue fitness to break free from unhealthy habits.
His 2022 BBC documentary, Joe Wicks: Facing My Childhood, shed light on these experiences, resonating with audiences for its raw honesty about mental health and family dynamics.
Education & Qualifications
Joe’s academic journey laid the foundation for his fitness career:
- Schooling: Attended Blenheim High School in Epsom, Surrey.
- College: Studied at North East Surrey College of Technology (NESCOT).
- University: Graduated from St Mary’s University, Twickenham, with a degree in Sports Science in 2008.
- Early Career: Worked briefly as a teaching assistant before transitioning to personal training.
His sports science background equipped him with the knowledge to develop effective fitness and nutrition programs, which later became the cornerstone of his brand.
Career & Major Achievements
Joe Wicks’ career is a testament to his ability to leverage social media, television, and publishing to build a fitness empire.
Professional Journey & Key Milestones
- Early Days (2008–2013): Joe started as a personal trainer, running boot camps and handing out flyers at London tube stations. He borrowed money from his father to launch his business, repaying it within a year.
- Social Media Breakthrough (2014): Began posting fitness and nutrition videos on Instagram and YouTube under “The Body Coach TV.” His first YouTube video, a 20-minute HIIT workout, garnered over 6 million views.
- Lean in 15 (2015): Published his debut cookbook, Lean in 15: 15-Minute Meals, which sold 77,000 copies in its first week and became a bestseller. This marked the start of his publishing success, with 12 cookbooks and 4 million copies sold by 2025.
- Television Presence (2016–Present): Hosted Joe Wicks: The Body Coach on Channel 4 and appeared on shows like This Morning, Loose Women, and Sunday Brunch. In 2025, he joined Dragons’ Den as a guest investor, showcasing his business acumen.
- PE with Joe (2020): During the COVID-19 pandemic, Joe livestreamed daily PE sessions for children, earning the title “The Nation’s PE Teacher.” These sessions raised £580,000 for the NHS and set a Guinness World Record for online workout viewership.
- The Body Coach App (2020): Launched a subscription-based fitness app, generating significant revenue with over 130,000 subscribers in its first year.
Awards & Recognitions
- MBE (2020): Awarded a Member of the British Empire for services to fitness and charity.
- Guinness World Record (2020): For the most viewers of a fitness workout live stream.
- Honorary Doctorate (2022): Received from St Mary’s University for contributions to sports science and exercise.
Detailed Breakdown of Net Worth
Joe Wicks’ net worth in 2025 reflects his diverse income streams and strategic business ventures.
Current Estimated Net Worth (2025)
As of 2025, Joe Wicks net worth is estimated at £55 million (approximately $70 million USD), according to sources like HELLO! magazine and OtakuKart. This figure aligns with his growing fitness empire and recent investments.
Net Worth Growth Over the Years
Joe’s wealth has grown steadily, driven by his expanding brand and media presence. Below is a table summarizing his net worth from 2018 to 2025:
| Year | Estimated Net Worth (£) | Source |
|---|---|---|
| 2018 | £14.5 million | Gazette Review |
| 2019 | £14.5 million | Goal.com |
| 2020 | £14.5 million | Goal.com |
| 2021 | £14.5 million | The Tab |
| 2022 | £14.5 million | LADbible |
| 2023 | £24 million | Daily Mail |
| 2024 | £50 million | Metro News |
| 2025 | £55 million | HELLO! |
Note: Estimates vary due to differing methodologies. For instance, NetWorthSpot suggested a net worth of $17.2 million in 2024, potentially underestimated given Joe’s business growth.
Sources of Income
Joe Wicks’ wealth stems from multiple revenue streams, each contributing to his financial success.
Salary & Earnings from Profession
- Personal Training & Boot Camps: Early in his career, Joe earned income through in-person training and boot camps.
- Television Appearances: Regular guest spots on UK talk shows and his Channel 4 show provide steady earnings.
Business Ventures & Investments
- The Body Coach Ltd.: Joe’s primary business, encompassing nutrition plans and fitness programs, reportedly earned £24 million by 2025, with £6.8 million in profits in recent years.
- The Body Coach App: With an annual subscription fee of £69.99 and over 130,000 subscribers in 2020, the app generates millions annually.
- Dragons’ Den Investments (2025): Joe’s role as a guest investor has led to stakes in promising startups, diversifying his portfolio.
Brand Endorsements & Sponsorships
- Partnerships: Collaborations with brands like Gousto, Vitality, and Sports Direct have bolstered his income.
- Social Media Sponsorships: With 4.8 million Instagram followers and 2.8 million YouTube subscribers, Joe commands high fees for sponsored posts, estimated at £9,400–£18,900 per Instagram post.
Social Media & Digital Earnings
- YouTube Ad Revenue: Joe’s channel, with over 2.7 million subscribers, generates an estimated £55,000 monthly from ads.
- Instagram Engagement: His 0.0156% engagement rate supports lucrative brand deals.
- TikTok Presence: Emerging content on TikTok adds to his digital earnings.
Royalties, Licensing, and Other Passive Income
- Cookbook Sales: Joe’s 12 cookbooks, including Lean in 15 and Feel Good in 15, have sold over 4 million copies, generating significant royalties.
- Kitchenware Line: Launched in 2018, his branded kitchenware contributes to passive income.
- Licensing Deals: Fitness plans and merchandise sold through his website add to his revenue.
Income Breakdown Table:
| Source | Estimated Annual Earnings (£) |
|---|---|
| The Body Coach Ltd. | £6.8 million (profits) |
| The Body Coach App | £9 million (est. 2020 peak) |
| YouTube Ad Revenue | £660,000 |
| Instagram Sponsorships | £1.2 million (est.) |
| Cookbook Royalties | £2 million (est.) |
| Brand Endorsements | £1 million (est.) |
| Kitchenware & Licensing | £500,000 (est.) |
Assets & Lifestyle
Joe Wicks’ wealth is reflected in his real estate and luxury possessions, though he maintains a relatively modest lifestyle compared to other celebrities.
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Real Estate Holdings
- Richmond, London Property: Owns a luxurious home with a private gym, valued at several million pounds.
- Santa Monica, Los Angeles Property: Previously owned a property in Santa Monica, where he lived with his family.
- Property for Mother: Purchased a house for his mother, a significant milestone given his humble beginnings.
Cars, Yachts, Private Jets, and Luxury Vehicles
- Luxury Car: Owns a high-end vehicle, though specific models are not publicly disclosed.
- No Yachts or Jets: Joe is not known to own extravagant assets like yachts or private jets, focusing instead on family-oriented investments.
Expensive Possessions
- Fitness Equipment: Invests in high-quality gym equipment for personal and professional use.
- Minimalist Approach: Joe avoids flashy displays of wealth, prioritizing functionality over luxury collectibles.
Asset Valuation Table:
| Asset Type | Estimated Value (£) |
|---|---|
| Richmond Property | £3–5 million |
| Santa Monica Property | £2 million (sold) |
| Luxury Car | £100,000 |
| Fitness Equipment | £50,000 |
Financial Strategies & Investments
Joe Wicks’ financial growth is underpinned by savvy investment strategies and business ownership.
Stocks, Bonds, and Cryptocurrency Investments
- Limited Public Information: Joe has not publicly disclosed investments in stocks, bonds, or cryptocurrencies.
- Focus on Business: His primary investments are in his own companies and startup ventures via Dragons’ Den.
Business Ownership & Partnerships
- The Body Coach Ltd.: Owns and operates his fitness empire, employing 30 staff members.
- Startup Investments: His Dragons’ Den role indicates a shift toward investing in health and wellness startups.
- Brand Collaborations: Partnerships with fitness and nutrition brands enhance his portfolio.
Charitable Work & Philanthropy
Joe Wicks is renowned for his generosity, using his platform to support various causes.
- NHS Donations: Donated £580,000 from PE with Joe ad revenue to the NHS.
- Children in Need (2020): Raised £2 million through a 24-hour workout challenge.
- Mental Health Advocacy: His documentary Facing My Childhood promoted mental health awareness, encouraging open conversations.
- Ongoing Support: Regularly promotes small businesses on social media without financial gain.
Financial Challenges & Controversies (if any)
Joe Wicks has largely avoided major financial scandals, but some challenges have surfaced.
Legal Issues, Bankruptcy, or Financial Losses
- 2022 Net Worth Dip: Daily Mail reported a £3 million drop in Joe Wicks Ltd.’s net worth, from £7 million to £4 million, likely due to operational costs or investments.
- Early Struggles: Joe faced financial uncertainty starting his business, relying on a loan from his father.
Major Public Controversies Affecting Wealth
- Tattle Life Criticism: Some backlash on forums like Tattle Life, primarily from female users, has targeted Joe’s fitness advice. However, this has not significantly impacted his wealth.
- No Major Scandals: Joe’s clean public image has helped maintain his brand’s value.
Future Financial Prospects
Joe Wicks’ future looks bright, with new projects and investments on the horizon.
Upcoming Projects & Potential Earnings
- Dragons’ Den Expansion: Continued involvement as an investor could yield high returns from startup successes.
- New Cookbooks & Content: Plans for additional books and digital content will bolster royalties and app subscriptions.
- Global Expansion: Joe’s growing U.S. fanbase may lead to new fitness programs or brand partnerships.
Predicted Net Worth in the Coming Years
Based on his current trajectory, Joe Wicks’ net worth could reach £70–80 million by 2030, driven by:
- Increased app subscriptions and digital revenue.
- Successful startup investments.
- Sustained book sales and brand deals.
Comparison with Similar Celebrities
Joe Wicks stands among top fitness influencers, but how does his wealth compare?
Net Worth vs. Industry Peers
| Celebrity | Net Worth (2025) | Field |
|---|---|---|
| Joe Wicks | £55 million | Fitness Influencer/Author |
| Kayla Itsines | £36 million | Fitness Influencer |
| Chloe Ting | £10 million | Fitness YouTuber |
| Jamie Oliver | £200 million | Chef/Author/TV Personality |
How They Stand Among Top Earners
- Fitness Niche: Joe surpasses most fitness influencers like Kayla Itsines and Chloe Ting due to his diversified income (books, app, TV).
- Broader Comparison: While he trails culinary giants like Jamie Oliver, Joe’s focus on digital platforms positions him for faster growth in the influencer space.
Conclusion
Joe Wicks’ net worth of £55 million in 2025 is a remarkable achievement for a fitness guru who started with humble beginnings. From his Lean in 15 empire to his charitable PE with Joe sessions, Joe has built a brand synonymous with health, accessibility, and positivity. His diversified income streams, strategic investments, and commitment to philanthropy position him for continued financial success. As he ventures into new projects like Dragons’ Den and expands his global reach, Joe Wicks’ net worth is poised to grow, solidifying his status as one of the world’s leading fitness influencers.
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FAQs About Joe Wicks’ Net Worth
What is Joe Wicks’ net worth in 2025?
Joe Wicks’ net worth in 2025 is estimated at £55 million, driven by his fitness empire, book sales, and digital platforms.
How much is Joe Wicks’ net worth in the UK?
In the UK, Joe Wicks’ net worth is reported as £55 million in 2025, equivalent to approximately $70 million USD.
What was Joe Wicks’ net worth in 2024?
His net worth in 2024 was estimated at £50 million, reflecting significant growth from previous years.
What was Joe Wicks’ net worth in 2023?
In 2023, Joe Wicks’ net worth was approximately £24 million, bolstered by a £20 million increase in his fitness empire’s profits.
What was Joe Wicks’ net worth in 2022?
His net worth in 2022 was estimated at £14.5 million, though some reports noted a temporary dip due to business expenses.
What was Joe Wicks’ net worth in 2021?
Joe Wicks’ net worth in 2021 was around £14.5 million, largely from his lockdown PE with Joe success.
What was Joe Wicks’ net worth in 2020?
In 2020, his net worth was estimated at £14.5 million, boosted by his charitable PE with Joe streams.
What was Joe Wicks’ net worth in 2019?
His net worth in 2019 was approximately £14.5 million, driven by book sales and YouTube revenue.
What was Joe Wicks’ net worth in 2018?
Joe Wicks’ net worth in 2018 was estimated at £14.5 million, reflecting his early success as a fitness influencer.
How does Joe Wicks make his money?
Joe earns through:
- The Body Coach Ltd. (fitness and nutrition plans)
- The Body Coach App subscriptions
- YouTube ad revenue and Instagram sponsorships
- Cookbook royalties and kitchenware sales
- Brand endorsements and TV appearances
Is Joe Wicks’ net worth higher than other fitness influencers?
Yes, Joe’s £55 million net worth surpasses many peers like Kayla Itsines (£36 million) and Chloe Ting (£10 million) due to his diversified income streams.
