It has become evident that customers trust reviews left by fellow shoppers instead of what the business says about itself. This is irrespective of how great the products or services are for that business.
Additionally, Google has taken into account both the amount and quality of customer reviews in its local ranking algorithm, realizing the importance that consumers place on these kinds of feedback.
So, it is true that Google reviews do impact the ability to acquire more customers. There are many ways to get these reviews, such as you can buy Google reviews or ask your customers to leave you one.
Steps On Educating Customers On Leaving Google Reviews
Google reviews offer valuable information about your business and help it stand out from the competition. Here are some easy actions you may do to get reviews from your clients:
- Teach Customers Offline
It is often difficult for the customers to think about what to write in the review. So, why not teach them how to write some part or the entire review for you?
You can create a template and ask your customers to fill it up as a review process. You can even share a sample of an existing review if a happy customer wants to post a review for your business.
Teach them to write a similar kind of review by making certain edits. Similarly, you can also give review prompts or hints to your customers as a starting point for writing reviews.
- Share A Step By Step Video Guide
Use a screen recorder to create a video tutorial on how to leave Google reviews for your business. In that video, you can share all the steps that customers must take to write and post a review.
In that video, you may also discuss the significance of leaving reviews. Start your video by showing your customers how to search for you on Google and find your GMB profile.
Show them how to write and upload the review later in the video. Once they have completed the writing portion, ask them to rate you with stars and to be as specific as they can.
- Send The Direct Review Link
Don’t just ask the customer to leave a review verbally. Instead, include your review link in the shipping or receipt emails, as they will reach the customer immediately after the purchase.
You can decide on the link on receipt emails if you are a subscription or service-based company. Or add the link to the shipping email if you sell individual products, that can even be one-time.
- Remind Customers To Leave A Review
People like to share their experiences; they don’t remember to do it at the right time. Hence, you need to remind your customers how easy and quick it is to leave a review for your company.
You should choose a direct or indirect method to ask them to leave a review. Whereas, indirect is when you include the review link in your sales and marketing materials.
- Share Personalized Email Request
When sending emails for review requests, keep it personalized for the customer and your brand. Include the customer’s name and other specifics about the product they purchased.
Adding a personal touch makes the consumer feel important and separates them from your brand. Besides, make sure your email requests for reviews are also recognizable.
- Follow Up For Reviews After Purchase
Post-purchase customers are the happiest, and their experience will also be on top of their minds. It is the best time to ask for a review about the in-store shopping experience, product, or any specific representative.
However, remember that your customer is thoroughly familiar with your brand before asking them for a review. For example, if you are into IT, you should wait for a couple of days before you tell them to write about you.
- Make The Review Process Easy
The review process should be simple, and there is nothing better than offering them a way through which they can leave a review using their smartphone. People spend most time on their phones and it won’t hurt them to spend a few minutes extra to write a review.
Create all of your review-related content with mobile devices in mind, making it simple for users to browse review platforms and submit reviews directly from their smartphones.
- Offer Multiple Ways To Review
If you want more reviews, give your customers more options where they can leave a review. These include niche-specific websites, social media platforms, Google My Business, and your website.
More options also mean that your brand will appear more prominent in search engine results, which raises the possibility that potential customers may find you and learn more about your business.
Conclusion
Google reviews are an excellent method to draw in new clients and increase company recognition. You can refer to the steps mentioned in this article and ask your customers to leave more reviews for you.
At the same time you can also reach out to BuyReviewz for 100% genuine and authentic reviews for your business.