As a UK business owner, you must understand that 90% of the customers you are looking for are active on social media.
So, if you need to increase your brand visibility and make sales, you need to increase your activeness and engagement on various social media platforms.
If you wish to properly engage your audience, you need to make interactive posts that will prompt them to drop a comment. When they drop comments, ensure to respond to most, if not all of the comments – whether positive or critical.
The more you engage with your audience, the more the search engines promote your page which increases visibility for your business online. With this, your brand will become memorable and enjoy customer loyalty.
Engaging your audience also helps to generate quality leads from customers who show interest in what you sell.
If you wish to know major tips that will help you increase your engagement on UK social media, then read through this article to the end.
Top Tips for Increased Engagement on UK Social Media
- Know Your Audience and Tailor Your Content
- Create High-Quality, Engaging Content
- Post Consistently and at the Right Times
- Master the Art of Conversation
- Utilise Hashtags Strategically
- Partner with Influencers and Local Businesses
- Host Giveaways and Run Contests
- Analyse Your Results and Adapt Your Strategy
Know Your Audience and Tailor Your Content
The type of products or services you sell and the type of content you post determine the quality of the audience you attract.
This simply means that the pattern you use to grow your following will determine whether you will have high-quality customers.
That being said when you have grown the right audience, ensure you know what resonates with your audience and write your content accordingly.
Ensure that your business social media accounts are on platforms where most UK audiences are active. For instance, UK consumers are mostly active on Instagram, LinkedIn, Facebook, TikTok, etc.
When creating content for these platforms, ensure you create content that tailors uniquely to each of them. For example, on Instagram, video marketing with little written content will perform well, while on LinkedIn, written content thrives more.
Create High-Quality, Engaging Content
When creating content, be sure to invest in high-quality videos, images and infographics as they help to optimise your e-commerce website and social media pages.
You can engage the services of a digital marketing agency to create engaging, compelling content for your brand.
Ensure that your content is compelling, clear and concise because most UK consumers have short attention spans. You can use both humour and storytelling to create your content and connect with your UK audience.
You can also talk about current events in your locality and share your thoughts about them. This will encourage conversation amongst your audience and motivate your UK audience to engage with your post.
Post Consistently and at the Right Times
Every social media platform works with an algorithm, which means that posting consistently and at the right time is very essential.
If you believe that you may not be online all the time, you can utilise social media tools to schedule your posts so that whether or not you are online, your content will automatically post.
A little insight into favourable posting times – posting early in the morning on Instagram and at the start of work hours (8-9 am) on LinkedIn gets you in front of more audiences as people wake up and immediately want to check for messages and updates on social media.
Also, posting in the evenings when people are back from work and school and are relaxed will also get you large impressions and wider visibility.
Ensure that your content is concise and straight to the point. The short attention span of most UK consumers will not allow them to spend so much time reading a long post no matter how interesting it is.
This means that there should be a balance between the quality and quantity of your content.
Master the Art of Conversation
You need to know how to start a conversation and keep it going. The best way to do this is by creating an interactive post that will provoke people to drop comments.
For instance, asking questions (to encourage audience interaction and participation) or posting a wrong fact (this is reverse psychology causes people to love correcting others).
You can also host polls (to know your audience’s opinion on a matter), contests, giveaways, and Q&A sessions to get your followers to engage.
Utilise Hashtags Strategically
Hashtags also help to get your content in front of the right audience. It allows your content to reach audiences that are following that hashtag or that type the hashtag in their search bar.
You can use popular hashtags or hashtags that are specific to your industry. Nevertheless, you must know that excessive use of everything is bad. This simply means that overusing hashtags will reduce the quality of your content.
Hence, use hashtags strategically to promote your content while simultaneously maintaining quality.
Partner with Influencers and Local Businesses
When working on a collaboration with an influencer, ensure you work with someone who can convince their audience to purchase a particular product.
Some ‘influencers’ have large followings but cannot convince their audience to buy a product or service probably because of the reputation that they have built over time.
When you find the right type of influencers, you can pay them in cash or free products, to promote your products and/or services.
Continuously, you should partner with other businesses and you agree on a cross-promotion. So, while they promote your business before their customers, you do likewise for them to your customers.
Both the influencer marketing and local collaborations will help to promote your brand visibility and you may even generate quality leads.
Host Giveaways and Run Contests
This strategy is quite effective when used scarcely rather than regularly. It is a way to reward faithful followership and active patronage. During giveaways, followers tend to participate more as everyone wants free things.
It is recommended to use scarcely mostly as a means of reward instead of attracting followers. This is because the latter reason will attract followers who will never patronise you but just wait for free handouts.
It is wise to create contest rules to sieve out ghost followers and focus on only rewarding active followers. Ensure that the rules are in compliance with UK regulations and that it is clear and straight to the point.
Analyse Your Results and Adapt Your Strategy
After you have implemented the above strategies, the next step is to check if it is yielding the right results. If you are not getting the results you wish for, adapt your strategy and keep adapting till you get the perfect result.
Check for what the possible problems could be and the recommended solution from it. For instance, it could be that your content does not resonate with your UK audience which then means that you need to adapt your content style.
Collect verified data from your social media platforms, so that you can refine your strategy according to those data insights,
Conclusion
With the right strategies and innovative practices, you can grow your UK social media following and enhance engagement on social media platforms.
As Rome was not built in a day, consistency, understanding your audience, and willingness to adapt your strategy will get you your desired results.
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