9 Best Fitness Equipment Online Stores

The fitness industry has experienced a significant shift in recent years, with more people than ever turning to home workouts and personal gym setups. This trend has been accelerated by global events and changing lifestyle preferences, leading to a surge in demand for high-quality fitness equipment. As a result, online stores specializing in fitness gear have become increasingly popular, offering convenience, variety, and often competitive pricing compared to traditional brick-and-mortar retailers.

In this article, we’ll explore the 9 best fitness equipment online stores that stand out in 2024. These retailers have been selected based on their product range, customer service, pricing, and overall shopping experience. 

1. Muscle Wellness Market

Muscle Wellness Market (musclewellnessmarket.com) is an online retailer specializing in fitness and wellness products, with a particular focus on muscle recovery and pain relief equipment. The store offers a curated selection of innovative products designed to enhance physical well-being and support fitness enthusiasts in their recovery process. Their product range includes specialized items like the NeckFixer Pro and RolNeck™, which are targeted at addressing specific muscle groups and common fitness-related issues.

Pros

• Specialized Products: Muscle Wellness Market offers unique, targeted fitness equipment that addresses specific needs, such as neck pain relief and muscle recovery.
• Detailed Product Information: The store provides comprehensive descriptions of their products, including how they work and their benefits, helping customers make informed decisions.
• Customer-Centric Approach: The company appears to prioritize customer satisfaction, offering guarantees and emphasizing their commitment to resolving any issues with purchases.
• Innovative Solutions: Products like the NeckFixer Pro showcase the store’s focus on incorporating advanced technology into fitness equipment.

Cons

• Limited Product Range: the store seems to focus on a narrow range of specialized products, which may not cater to all fitness equipment needs.
• Potential for Higher Prices: Given the specialized nature of the products, prices may be higher compared to more generic fitness equipment retailers.
• Lack of Well-Known Brands: The store focuses on specific products rather than offering a wide range of established fitness brands, which may be a drawback for some customers.

2. Rep Fitness (repfitness.com)

Rep Fitness is a Colorado-based company founded in 2012 by brothers Ryan and Shane McGrotty. They specialize in strength and conditioning equipment for home and commercial use. Rep Fitness has grown rapidly since its inception, expanding from a small garage operation to a company with international presence.

Pros

• Wide range of high-quality strength equipment
• Focus on innovation and customer-driven product development
• Rapid growth suggests good customer satisfaction and product quality
• International shipping available (US, Philippines, Japan, UK, Ireland)
• Offers a 3D Rack Builder tool for customization

Cons

• Primarily focused on strength equipment, may have limited options for cardio
• Relatively young company compared to some competitors
• May have higher prices due to focus on quality and innovation

3. Fitness Superstore (fitnesssuperstore.com)

Fitness Superstore, founded in 2010 and incorporated in 2013, is headquartered in Benicia, California. They specialize in selling both new and remanufactured gym equipment, catering to home, light commercial, and commercial grade fitness needs.

Pros

• Offers both new and remanufactured equipment, providing options at different price points
• Wide range of products including strength and cardio equipment
• Rigorous remanufacturing process ensures quality of refurbished items
• Nationwide delivery and installation services
• Strong warranty offerings, including options for extended warranties
• Positive customer reviews highlighting good service and product quality

Cons

• Remanufactured equipment may not appeal to all customers
• Some customers reported delivery issues, though these were generally resolved
• Website may not be as modern or user-friendly as some competitors

4. Fitness Factory (fitnessfactory.com)

Fitness Factory is a well-established online retailer of home and commercial gym equipment, celebrating over 35 years in business. They offer a wide range of fitness gear, including strength equipment, free weights, cardio machines, and accessories. The company started as Body Builder’s Discount Outlet Inc. in 1988 and has since evolved into a major player in the fitness equipment industry.

Pros:

• Extensive product selection for both home and commercial use
• Competitive pricing, with regular sales and discounts
• 31-day money-back satisfaction guarantee
• Fast shipping and factory-direct options
• Financing options available (24-month same-as-cash)
• White glove in-home delivery and setup service
• Knowledgeable staff available 7 days a week
• Multiple retail locations in the Chicago area for in-person shopping

Cons:

• Some customers have reported issues with order fulfillment and stock availability
• Mixed reviews on customer service quality, with some negative experiences reported
• Potential for shipping delays on certain items
• In-store refund policy may be inconvenient for some customers

5. Perform Better (performbetter.com)

Perform Better is a specialized retailer focusing on functional training equipment and education for fitness professionals, coaches, and therapists. With over 30 years of experience, they have established themselves as experts in functional training and rehabilitation equipment.

Pros:

• Specializes in functional training and rehabilitation equipment
• Offers educational resources and seminars for fitness professionals
• Knowledgeable and friendly staff to assist with product selection
• Fast shipping options available
• 100% satisfaction guarantee
• Hosts annual “Learn by Doing” seminar series for industry professionals
• Provides a digital catalog for easy browsing of products

Cons:

• More focused on professional and commercial equipment, which may limit options for home gym enthusiasts
• Some customers have reported a desire for a wider range of lightweight resistance options for rehabilitation
• Limited retail locations compared to some competitors

6. EliteFTS (elitefts.com)

EliteFTS, founded in 1998 by Dave and Traci Tate, is a premier destination for strength training equipment and education. The company’s mission is to “Live, Learn, and Pass on,” focusing on helping athletes at all levels improve their strength and performance. EliteFTS offers a wide range of professional-grade equipment, from power racks and barbells to specialty items for powerlifting and strongman training.

Pros

1. Extensive product range: EliteFTS offers a comprehensive selection of strength training equipment, including specialty items for powerlifting and strongman training.
2. High-quality, professional-grade equipment: Their products are designed to withstand intense use by elite athletes and powerlifters.
3. Educational resources: The website provides a wealth of free content, including articles, Q&As, and training videos, making it a valuable resource for strength athletes.
4. Strong community focus: EliteFTS has built a loyal following among strength athletes and coaches, fostering a sense of community.
5. Made in the USA: Many of their products are manufactured in the United States, supporting local industry.

Cons

1. Higher price point: EliteFTS equipment tends to be more expensive compared to some competitors, reflecting its professional-grade quality.
2. Shipping issues: Some customers have reported problems with shipping and packaging, leading to damaged products.
3. Customer service concerns: There have been occasional complaints about slow response times or difficulty in resolving issues.
4. Website navigation: The website can be overwhelming for new users due to the vast amount of content and products available.

7. Rogue Fitness (roguefitness.com)

Rogue Fitness, founded in 2006 by Bill Henniger, has grown to become a leading manufacturer and distributor of strength and conditioning equipment. Originally catering to the CrossFit community, Rogue has expanded its product line to serve a wide range of fitness enthusiasts, from home gym owners to professional sports teams. The company is known for its high-quality, American-made equipment and innovative designs.

Pros

1. Extensive product range: Rogue offers a vast selection of fitness equipment, from barbells and racks to conditioning tools and accessories.
2. High-quality, durable products: Rogue is renowned for the durability and craftsmanship of its equipment.
3. Made in the USA: Many Rogue products are manufactured in the United States, supporting local industry and ensuring quality control.
4. Excellent customer service: Rogue is known for its responsive and helpful customer support.
5. Innovation: The company consistently introduces new products and improves existing designs.
6. Fast shipping: Rogue is praised for its quick order processing and shipping times.

Cons

1. Higher price point: Rogue’s equipment is often more expensive than budget alternatives, reflecting its quality and domestic manufacturing.
2. Limited international presence: While Rogue has expanded to Europe, availability and shipping costs can be issues for customers outside North America.
3. Popular items may sell out quickly: Due to high demand, some products can be temporarily out of stock.
4. Assembly required: Some larger items, like power racks, require significant assembly, which can be challenging for some users.

8. Titan Fitness

Titan Fitness is a well-known online retailer specializing in home gym and fitness equipment. Their product range includes weights, cardio machines, racks, and various other fitness accessories designed to help users build comprehensive home gym setups. Titan Fitness emphasizes affordability without compromising on quality, aiming to make high-standard fitness equipment accessible to a broader audience. They also offer free shipping on their products, which can be a significant cost-saving feature for customers purchasing heavy equipment.

Pros

• Affordable Pricing: Titan Fitness offers competitive prices, making it an attractive option for budget-conscious consumers looking to build or expand their home gyms.
• Wide Range of Products: The store provides a diverse selection of fitness equipment, catering to various workout needs and preferences.
• Free Shipping: Titan Fitness eliminates the often high shipping costs associated with heavy gym equipment, providing free shipping on all orders.
• Quality Products: Despite the lower prices, Titan Fitness maintains a reputation for producing durable and reliable fitness equipment that can withstand intense training.

Cons

• Customer Service Issues: Numerous customer reviews have highlighted significant issues with Titan Fitness’s customer service, including difficulties in order modifications, cancellations, and refunds.
• Inconsistent Order Fulfillment: Some customers have reported receiving incomplete orders or experiencing delays and complications with shipping and tracking.
• Limited Return Policy: The company’s policies on returns and exchanges can be stringent and may require customers to shoulder return shipping costs, which can be a hassle and additional expense.

9. FringeSport

FringeSport is a prominent supplier of strength and conditioning equipment, particularly known for supporting the garage gym and functional fitness movements. Based in Austin, Texas, FringeSport offers a curated selection of high-quality fitness gear, including barbells, bumper plates, racks, and other essential gym equipment. The company prides itself on its customer-first approach, offering a 365-day satisfaction guarantee and emphasizing fast, reliable service.

Pros

• Customer-Centric Policies: FringeSport offers a generous 365-day return policy, allowing customers to return products for any reason within the first year for a full refund, which showcases their commitment to customer satisfaction.
• High-Quality Products: The company ensures that all products meet high standards of quality and durability, often testing equipment themselves before offering it to customers.
• Fast Shipping: FringeSport prioritizes quick fulfillment, shipping all in-stock products the same or the next working day, which is beneficial for customers eager to start their fitness journey.
• Expertise and Support: The team at FringeSport consists of experienced lifters who provide knowledgeable support and advice to customers, enhancing the overall shopping experience.

Cons

• Higher Prices: Compared to some competitors, FringeSport’s products can be on the pricier side, which might be a consideration for budget-conscious buyers.
• Return Shipping Costs: While the return policy is generous, customers are required to pay for return shipping, which can be costly for heavy gym equipment.
• Limited Product Range: FringeSport focuses on a curated selection of products, which might mean fewer options for customers looking for very specific or niche fitness equipment.